2010 DuPont Automotive Color Popularity Study – Click above for high-res image gallery
DuPont has rolled out its annual Automotive Color Popularity Report, and it looks like the long-reigning king may be under threat from a new foe. Silver held the most popular color title for seven years until 2007, when it was dethroned by the likes of white and white metallic. That trend carried over for 2008, but in 2009, silver took its place in the spotlight once again. Now it looks like black may be staging a comeback. This year, of all the cars sold around the world, 26 percent went home with a silver paint job, but 24 percent rolled out of the factory with a black coat of shiny.
Meanwhile, white, white pearl and grey soaked up just 16 percent of all cars sold in 2010. Dupont says that black's popularity is largely propelled by the color's success in markets outside of the U.S., where noir doesn't quite have the same swagger as elsewhere. In fact, here in North America, white retained its popularity with a three percent lead over black and a four-percent jump over silver.
And what about the least popular color of the year? That one goes to yellow and gold, with just 1 percent of all new vehicles swaddled in the color of sunshine and the 70's. Hit the jump for the full press release. Hat tip to Brent!
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